SEO i.e. social media optimization and SMO i.e. social media optimization has the same purpose that is to increase the web traffic on a particular website, but the way of doing things is different. In SEO a website is optimized for search engines. After this an optimized website is displayed on first page of search engines. While in SMO, when a website is optimized then it get advertised on social sites and through these advertisements a website get promoted which in turn increase the web traffic on website.

Nowadays, every small and big company is developing their own website because they know that today people love to check the products and services of company through internet only. Therefore, companies have started developing their own websites and to make their websites visible to internet users, they are using SEO services. SEO i.e. search engine optimization, is a technique through which a particular website is optimized in such a manner that it becomes more visible to internet users.

Business owners use content marketing to increase the popularity of their online portal and to increase the web traffic on their websites. Today, trend of online shopping has increased and because of this reason almost all companies have started these websites. So to bring their website on top position many companies use this strategy.